container-store-splash copy.jpg

Walking into The Container Store is sort of like walking into a self-help book. Amongst the shelves of closet organizers and spice racks, you begin to imagine yourself as the kind of person who never loses her keys and alphabetizes the condiments on his refrigerator door. 

Simply, The Container Store is a shiny beacon of Ways to Get Your Life Together. This campaign is self-depreciating in nature, designed to position The Container Store as the answer to the many ways that growing up and getting it together is just plain hard.