Photography  J. Sailing

Photography J. Sailing

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RESUME

EXPERIENCE

IBM | New York, NY
Oct 2018 - Present | Senior Content Writer
• Identified, researched and wrote stories for the IBM homepage on a weekly basis
• Created content for corporate social channels
• Advised internal teams seeking to build web pages in digital strategy and copywriting
• Taught social copywriting workshops to various internal teams and maintained on-demand copywriting help Slack channel
• Managed projects, working with various stakeholders throughout the organization to track information, maintain accuracy and seek approvals

Deep Focus | New York, NY
April 2014 - Oct 2018 | Senior Copywriter
• Led concept development for social media and digital campaigns with an emphasis on multi-platform executions, script writing and production
• Created copy across the digital space including digital video scripts, branded articles, social media copy, email communications, banner ads, e-commerce site copy & more for 15+global brands
• Successfully concepted, developed and executed multiple new business accounts

Multitasking Inc. | Valley Cottage, NY
September 2013 - April 2014 | Graphics Coordinator
• Content creation, including design & copywriting
• Design and write bi-monthly marketing email blasts
• Manage large product image database

Unexpected Ways | Brooklyn, NY
May 2013 - October 2013 | Copywriter
• Copywriting for weekly email newsletters for a variety of clients
• Derived consumer insights from one-on-one interviews and qualitative analyses

InterVision New Media | Garnerville, NY
November 2010 - April 2014 | Photographer & Designer
• Built presentations & designed supporting graphics
• Aerial and on-site construction photography
• Corporate videography

Cornell Cooperative Extension | Stony Point, NY
Jun. 2009 - August 2010 | AmeriCorps Intern
• Conceptualized, designed, and executed an educational outreach campaign through the use of print materials, public relations, public outreach, and direct community dialogues

Dixon Schwabl Advertising | Victor, NY
Jan. 2010 - May 2010 | Creative Production Intern
•Assisted in in-house production on special projects

EDUCATION

SVA School of Continuing Education | New York, NY

State University of New York at Geneseo | Geneseo, NY
Aug. 2008 - May 2010 | GPA: 3.9
Bachelor of Arts in Communication
Bachelor of Arts in Art Studio

NOTABLES

The Digiday Awards - nominated for "Best Direct Response" campaign

Featured on Codesigned, a Digiday podcast. 

SKILLS

interviewing

script writing

ux writing

copy editing

sketching

deck building

photography

videography

adobe creative suite

powerpoint/keynote/google slides