If you've never heard of Costco, there's really only one word you need to understand this warehouse retailer completely.
Everything about Costco is giant. The aisles could luxuriously double park a pair of SUVs. The 4-pack of 90oz dish soap could prune up your hands tens of thousands of times over.
In a lot of ways, Costco is larger than life. But then again, sometimes our daily lives are larger than life, too. This campaign is designed to show that sometimes, only Costco-size can cut it.